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Brand Guidelines · Version 1.0 · 2027

How we show up.

The standards for presenting the future of brands — a joint event from Aivanta Inc. and acme — across every touchpoint, from stage to screen to inbox.

01Logo02Color03Typography04Voice
02 — COLOR

Palette

A violet-to-magenta spectrum drawn from the script lettering, charged by a single electric green. Click any code to copy it.

PRIMARY
Foundation
Deep Violet
RGB 45 10 72
CMYK 37 86 0 72
PMS 2627 C
Script
Royal Violet
RGB 139 21 154
CMYK 10 86 0 40
PMS 2602 C
Script
Magenta
RGB 197 22 141
CMYK 0 89 28 23
PMS 233 C
Accent
Hot Pink
RGB 240 6 89
CMYK 0 98 63 6
PMS 192 C
Signal
Signal Green
RGB 32 207 39
CMYK 85 0 81 19
PMS 802 C
SUPPORTING & NEUTRALS
Plum
RGB 88 16 120
Lime
RGB 165 240 68
Lilac
RGB 229 201 237
Blush
RGB 246 216 233
Lilac Mist
RGB 252 248 253
Ink
RGB 32 21 43
Mauve Grey
RGB 138 122 150

Proportion

40 Lilac Mist30 Deep Violet15 Violet8 Magenta5 Hot Pink2 Green

Lead with light and deep neutrals. Signal Green is a spark, not a field — reserve it for primary CTAs and live indicators.

Accessible pairings

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Never set body text in green on light backgrounds or in hot pink on violet.

03 — TYPOGRAPHY

Typefaces

Two fonts do almost all the work: Bricolage Grotesque for headlines and Hanken Grotesk for everything you read. JetBrains Mono adds small moments of personality — use it sparingly.

CORE · 95% OF TEXTBricolage + HankenIf you only remember one rule: headlines in Bricolage, everything else in Hanken.
ACCENT · 5% OF TEXTJetBrains MonoSmall labels and short signal phrases only. Never for paragraphs or headlines.
01Headlines

Bricolage Grotesque

Our voice at its loudest. A bold, slightly quirky sans-serif that gives headlines character without shouting. Set it tight — slightly negative letter-spacing — and keep headlines short.

Use forPage titles, section headings, big numbers (like $1,950), button labelsAvoidLong paragraphs, small print under 16pxWeightExtraBold (800) for headlines · Bold (700) for subheads
One room.
The right people.
02Body text

Hanken Grotesk

A clean, highly readable workhorse. Anything people actually read — descriptions, bios, emails, navigation — is set in Hanken. Use Semibold to highlight key phrases rather than switching fonts.

Use forParagraphs, navigation, forms, captions, emailsAvoidHeadlines (use Bricolage instead)WeightRegular (400) for text · Semibold (600) for emphasis
The biggest changes in our industry deserve the brightest minds in the room. For the first time, AIVANTA and acme are bringing together the leaders shaping the future of brands.
03Accent · labels

JetBrains Mono

A small, technical-looking font for metadata. It sits above headlines as an "eyebrow" label or marks dates, times and section numbers. Usually set in capitals with wide letter-spacing.

Use forEyebrow labels, dates, section numbers, color codesAvoidHeadlines and paragraphsWeightRegular (400) · Medium (500)
MAY 4, 2027 · NEW YORK CITY
03 — TYPOGRAPHY

How they work together

MAY 4, 2027 · NEW YORK CITYThe future isn’t waiting for brands.One room. The right people. Conversations that will define what’s next.
1Eyebrow — JetBrains Mono, 13px, capitals. Sets context.
2Headline — Bricolage ExtraBold, tight spacing. The one thing to remember.
3Body — Hanken Regular, 17px, with Semibold for emphasis.
All three fonts are free from Google Fonts. For Office documents where they aren’t installed, substitute Arial Black for headlines and Arial for body.
04 — VOICE

How we sound

Confident, curious and direct. We speak like a smart peer in the room — never a vendor at a booth.

Bold, not loud.Short declaratives. One idea per sentence. No exclamation marks.
Curated, not exclusive.“The right people” — never “VIP” or “elite.”
Forward, not hype.Name real shifts. Skip buzzwords like “synergy,” “game-changing” and “disrupt.”
✓ WRITEOne room. The right people. Conversations that will define what’s next.
× AVOIDJoin us for an exclusive, game-changing VIP experience you won’t want to miss!